Experience:
- Website and app content strategy
- Digital marketing brand planning
- Competitive research, gap and opportunity analysis
- Content marketing asset planning
- Lead gen/nurture email campaign strategy
- Persona and buyer's journey development
- Social media strategy
- SEO monitoring and reporting
- SEM banner and landing page strategy
- Copywriting (web, app, video, presentation, print, etc.)
TOOLKIT :
- CMS: WordPress, Sitecore, Drupal, Ruby-based platforms
- Analytics: Google Analytics
- CRM: HubSpot, Salesforce/Pardot
- SEM: Adwords, SEM Rush
- Content/Technical Audits: Screaming Frog, Raven Tools, SEOMoz
- Web Personalization: VWO, Get Smart Content
Hi, I'm Tanya. I'm a content strategist from Seattle who currently resides in Austin, Texas. Curiosity, ambition, and positivity are some of my core values. I get inspired by hanging out with other digital creative folks and talking shop. In ten years I'd like to have visited all 7 continents and to have perfected my culinary prowess.
Professionally, I have a foundation in healthcare content and digital strategy. I specialize in technical and strategic content planning (vs. editorial) with an emphasis in website/information architecture, analytics, competitive landscape analysis, digital brand strategy, inbound marketing technology, audience/persona research, and the interaction between traditional and digital tactics.
I’m passionate about keeping the user #1 in any digital initiative and understanding how campaigns can naturally reach and support people in their daily lives. New content delivery mediums like voice search, virtual reality, and artificial intelligence are things that excite me these days. I studied psychology and find my degree helps me champion the user every day at work.
I’m seeking opportunities in digital strategy, content strategy, experiential marketing and anything pushing boundaries in the content space.
I'm currently available for freelance projects and would love to discuss your next idea!